Mobile Marketing is becoming an increasingly powerful commerce resource for not only facilitating consumer transactions and special promotions, but also for accessing real-time information and building valuable databases.
Mobile applications have infiltrated virtually every area of our lives both personally and professionally. Today’s 3 billion mobile phone users outnumber both internet users and land-line owners. Mobile applications range from giving access to a specific database to complete web access. Mobile applications help us streamline and organize our lives with a touch of a screen. Apps can provide a wide range of services from educational to informational, and social to recreational, helping us to navigate our lives as well as our surroundings.
Living Light Agency is ready and able to help you upgrade your outreach campaigns to include the most appropriate Mobile Marketing tools and strategies, including:
Short Codes (also known as short numbers) are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages from certain mobile or fixed phones.
Short Codes are designed to be easier to read and remember than normal telephone numbers and are widely used for value-added services such as television program voting, ordering ringtones, charity donations and mobile services.
QR Codes (Quick Response) represent a technology that has become increasingly popular because of its fast readability and large storage capacity compared to standard UPC Barcodes. The code consists of black modules arranged in a square pattern on a white background.
The QR Code has become an exceptional new marketing tool because its contents can be decoded at high speed, providing swift and effortless access to your website or other cross-convergent destinations.
Formerly developed for industrial uses, they have in recent years become common in consumer advertising and packaging, because millions of new SmartPhones have, for the first time ever, literally placed “barcode readers” into everyone’s pockets!
Branded QR Codes
Most QR Codes do tend to look the same. For instant recognition and greater differentiation, branded QR Codes immediately convey a sense of connection and trust with the consumer and are more likely to lead to sales increases and loyalty.