As the Internet continues to expand exponentially, marketing strategies are also changing dramatically. Consumers and/or potential clients no longer rely as much on billboards and TV commercials (outbound marketing) to learn about new products and services — primarily because the web has empowered them with alternative methods for finding, buying and researching brands and products. The resultant new method of marketing communications, inbound marketing, has essentially become a two-way dialogue, much of which is facilitated by social media.
Inbound marketing is now rapidly evolving because it costs considerably less, and is also more effective, than traditional marketing:
• Ave. cost per lead in outbound marketing is more than for inbound marketing
• 44% of direct mail is never opened — a waste of time, postage and paper
• 86% of people record TV shows and then FF through the commercials
• 84% of 25-34 year olds click out of irrelevant and/or intrusive online ads
Inbound marketing focuses on earning, not buying, a person’s attention, primarily through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer/client, thus making them more likely to engage your brand and products/services.
Costs less + better ROI
Offline to Online
The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely on tangible print collateral and in-person events to drive leads and generate revenue. Realistically, not everything can always be perfected online alone. However, you should still make an effort to fuse together your online and offline marketing, in order to optimize your marketing campaigns.
Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can synergistically generate better results. Living Light Agency can help boost your marketing leverage with a more integrated approach to the channels you’re likely already working with:
1. Email and Social Media
2. Social Media and Blogging
3. SEO and Blogging
4. Online/Offline Events and Social Media
5. And many more!
Contests
Many companies have utilized contests as a way to engage customers and build their brands. Thanks to social media, it has become relatively easy to launch a contest online and reach a greater audience via the various social networking channels.
However, creating an online contest, just like any other promotion, requires careful planning. Living Light Agency can help you:
• ensure that the promotion is in sync with your audience & brand values
• become familiarized with the various rules of the social networking sites
• determine the optimum contest format for your goals and participants
• and much more!
Little Twig
CONGRATULATIONS BABY LOVE PIX GRAND WINNER: Jennifer Burklin & baby Olivia Jewel! Please email customerservice@littletwig.com to claim your winnings! 🙂 Little Twig is honored to be a part of Olivia’s healing journey…
