Living Light Agency can help you become an expert at extracting the information your company needs to increase revenue potential, attract customers and maintain your competitive advantage. Ideally, every company needs to learn what to measure and the best methods for obtaining the most accurate data involving page hits, visitor demographics and advertising ROI; for example:
Facebook Insights provides the metrics on the performance of your webpage or app.
By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, your admins and developers are better equipped to improve your business with Facebook.
Google Analytics is the enterprise-class web analytics solution that can provide you with valuable insights into your website traffic and marketing effectiveness. This technology was created primarily for marketers, as opposed to the webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service and is currently in use on around 57% of the 10,000 most popular websites.
We can help you track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents — to help you write better-targeted ads, strengthen your marketing initiatives and create higher-converting websites.
Integrated with Google AdWords, you can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. Living Light Agency can help you determine which ads are performing, and which are not, by providing the information to optimize or cull campaigns.