The Interactive Advertising Bureau recently reported that online video advertising shot up by 42% in 2011, while the overall advertising industry grew by only 23%.
San Marino Gallery – Los Angeles Art Experience 2011 video promo:
Emarketer.com predicted that it will double in 2014 and major corporations are increasingly adding Online Video into their marketing mix. They already recognize and applaud the benefits — but what about your business?
Online video has a proven potential to become viral and be seen by the masses, creating an online word-of-mouth effect, and viral video became popular through the process of Internet sharing, usually through video sharing websites, social media and email.
Videos tend to be passed on because of the shared interest or a sense of trust between the sender and recipient. They start conversations which can expand into numerous comments and interactions.
Video Marketing tools and technologies can also cost-effectively engage target prospects and customers with custom-branded video postcards and brochures that track and report actionable viewer data by email address on PC’s and mobile devices.
With several years of experience in producing award-winning video content (here), Living Light Agency can now help businesses generate high quality inbound and outbound sales leads by utilizing customized Video Marketing strategies that include tracking, reporting and keyword search optimization.