Brand, Branding, Messaging..
Why It’s One of the MOST Important Aspects of Your Business
And Why It’s the most Under Utilized and Under-Understood

A brand is a product from a known source or organization.  The name of the organization can also serve as a brand. The brand value reflects how a product’s name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have different meanings
and therefore different values). It is important to understand the meaning and the value of the brand
(for each target audience) in order to develop an effective marketing mix, for each target audience.

In marketing, a brand is the symbolic embodiment of all the information connected with a product, a person or a service.   A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimate consumers

Brand is the proprietary visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and have positive associations with that brand is to make their product selection easier and enhance the value and satisfaction they get from the product.
is the assignment of value to products through naming, packaging, marketing, and advertising
Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way
A product, service or concept defined by public awareness of name, graphics, or corporate identity.
Attaching a brand mark or brand name to a product in order to distinguish it from other product variants
Process of defining a company’s core attributes and values, from which a brand and brand image are visually built.

The creation of a three-dimensional character for a product, defined in terms of name, packaging, colors, symbols, etc., that helps to differentiate it from its competitors, and helps the customer to develop a relationship with the product.

Branding (branding campaign) :

An ad campaign that focuses on introducing, re-introducing or enforcing the brand for a particular product or organization. Branding is one of the most unappreciated aspects of web advertising because so many people focus on click-through rates. This is unfortunate because studies have shown internet advertising to be highly successful in building brand awareness.

The process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.

Whats the Benefit of Branding Anyway?
Branding allows a company to differentiate themselves from the competition and, in the process, to bond with their customers to create loyalty. So a position is created in the marketplace that is much more difficult for the competition to poach. A satisfied customer may leave. But a loyal one is much less likely to leave.