Affiliate Programs….Professional Marketers Doing The Work For You…
“Word Of Mouth Marketing Is The Most Powerful Method Of Marketing On The Planet Today”
–Center For Media Research
Affiliate Programs are advanced word of mouth marketing that actually has infrastructure to it. This is something that you can implement on your own website provided you have the correct software for tracking and maintaining records.
In the simplest of terms, this is a program that you provide to your clients and customers who are happy with your services and / or products enough to “tell their friends”. As they send traffic to your site, these people have been either given links with the affiliate marketers “i.d. code” or told to select the person’s name from a list of people. The tracking begins from that point forward via a “cookie”. That cookies identifies the user every time they come to your site. And as the visitor purchases items, that cookie tracks their purchases.
The original person who sent that new customer to your site is paid a commission. Now remember that is a very simple explanation, there is a lot behind the scenes that must be implemented and managed on a regular basis for this program to continue to work and continue to be in, integrity with the affiliate marketers who are driving traffic to your site.
Check our Events page to see when our next Affiliate Marketing Tele-Seminar is being held – you can’t afford to miss it!!
Affiliate Marketing Is One Of The Most Cost-Effective, Powerful & Lucrative Ways You Can Market Your Product
You may have heard the words affiliate program or affiliate marketing along the line, but do you do you fully understand how it works and how you can make it work for you? Everyone from major retailers such as Target (TM), American Express (TM) and Saks Fifth Avenue have, over the last several years, implemented “affiliate departments”.
Why these major players have developed entire departments geared towards building affiliate marketing strategies is because it works-big time!
The good news is that you too can implement an affiliate marketing program and strategy in the exact same way these major players do and get the same type of results…provided you have product with price points that have a healthy profit margin. Affiliate Marketing levels the playing field for the “smaller marketer or merchant…it’s all good news!!
Defining Affiliate Marketing
There Are Several Aspects To Become Familiar With
Affiliate Marketers are people who usually have access to and / or have built substantial database lists of their own that they market to. They are always looking for the next hot deal that will be easy to market to their lists with good “payouts”. Affiliate marketers only make money when a sale occurs!! So you wan to be able to offer a healthy payout so that marketers will want to run your products. This payout must be tracked for every sale and every marketer very accurately and paid on time–or you will get yourself into a lot of hot water very quickly.
Check with the calendar of events, we will be doing introductory teleseminars for people interested in learning more about Affiliate Marketing and Affiliate Programs and how you can benefit from utilizing one for your own business as well as enrolling in other people’s programs.
PAY PER CLICK-PPC
Pay Per Click
A.K.A.: PPC and CPC
According to Forbes, pay per click (PPC) advertising is growing at a very fast pace. By 2008, companies will spend $8 billion a year on PPC advertising. It will only get more expensive and more competitive in the future.
Managing an effective PPC campaign isn’t easy but can be very effective and profitable if it is set up and managed properly. There are several important issues involved.
Not addressing all of these issues properly will result in poor sales performance, spending more money than necessary, and overall decreased return on your investment.
Defining Pay Per Click
All pay per click advertising requires accurate research and analyses of keywords and keyword phrases that are highly targeted to your product category.
There are almost always pros and cons to every marketing effort. One of the pros with Pay Per Click campaigns is that you get to choose your budget for the keywords you’ve determined and you choose when to discontinue any campaign. You are not locked into a monthly or longer contract.
Once you’ve determined the keywords and your budget, this is where the real work begins. Your objective is to determine whether the keywords you’ve chosen are providing you with a high enough Return On Investment for the time, money and effort it takes to continue the campaign.
Living Light Agency Provides the Following PPC Services:
* Research & Analysis of Keywords
* Campaign Creation
* Tracking & Reporting of Campaigns
* Our tracking and reporting system offers 24 / 7 stats that include:
* Exact Time and Date of Clicks
* Geographic Demographics of IP address
* Click Conversion to Sale Ratio vs. Non Conversion
COST PER ACQUISTION-CPA
Performance Based Marketing
Cost Per Acquisition – CPA
These methods of marketing are truly win-win methods with Cost Per Performance being the truly win-win-win approach. In the CPA approach, there is no money exchanged until a sale is made. There are some draw backs with this methods because you, the merchant, loses some control of creative as well as when, where and how the marketer is marketing your product.
The newer, truly win-win approach is a hybrid that is just beginning to be known, is the CPP- Cost Per Performance. This method is a combination of lower payments for media buys but with a commission attached for performance of results. This way neither the merchant or the partner loses completely if the Return on Investment is not worthy of the deal.
You Must Have Relationships with Partners Who Are Willing To Create These Types of Deals…
Living Light Agency Does
How?
You Must Know HOW To Structure These Types of Deals…
Living Light Agency Does
